If you’re a musician, you’ll undoubtedly bear the brunt of taking on all your promotional and marketing responsibilities yourself. In addition to making your own music, as a modern musician, you’re expected to do almost everything else yourself. From running your social media accounts to finding your next gigs, finding success in the music industry is a tireless job. If you’re ready to move forward and tired of trying to do everything yourself, consider hiring a graphic designer. Read on to learn how a professional graphic designer can benefit you as a musician.
1. Spice Up Your Website
Websites are a musician’s calling card. While every musician and performer should have their own website, the most well-designed sites always stand out from the rest. Working with a graphic designer will help you create a website that speaks volumes about your music.
Jeffrey English Hoboken shares that a great graphic designer will help to create a website that fits in with your entire artistic vision as a musician. This way, your newly designed website will be easy to use and an aesthetically pleasing masterpiece that truly showcases your incredible talents.
2. Design Visual Content for New Songs
In the ever-changing landscape of the music industry, it gets more challenging to promote new music. One of the most important ways to get the word out about a new song or album is to share a stunning graphic as promotional material. The right image can make waves online, through social media, and in stores. Make sure your next song gets the coverage it deserves by hiring a proper graphic designer to create next-level visual content for you.
The best content will get a lot of attention on social media platforms like Instagram, Youtube, Facebook, Soundcloud and more. Give your work the best chance to succeed by hiring a professional to do the heavy lifting for you.
3. Create Graphics for YouTube
YouTube is one of the best platforms to use to reach out to your audience as a musician. Whether you’re making vlogs to discuss your creative process or posting music videos for your latest releases, YouTube is a must for any entrepreneur in the music industry. While most musicians try to do their own videos and graphics, it’s too easy for this type of DIY project to look unprofessional. As YouTube is such an important part of a musician’s marketing strategy, it pays to work with a professional to make sure all artwork and graphics for the platform are well designed.
Hiring a graphic designer to work on your content for YouTube will help you stand out as the professional musician that you are. Whether industry representatives scroll past your videos or eager fans from around the world land on your page, they’ll know they’ve found the account of a world-class musician thanks to your expertly designed graphics.
4. Create Saleable Material
In today’s world, most musicians make money off of selling an experience rather than the actual songs themselves. In order to promote events, sell merchandise, and design other saleable material, you’ll need an expert that is well versed in graphic design. Experts like Jeffrey English Hoboken share that a well-designed flyer or merchandise will always lead to higher sales and engagement. If you hope to boost sales and reach a wider fan base, it’s in your best interest to work with a professional to design something incredible.
5. Establish Consistent Branding
Though most musicians don’t see themselves as a “brand”, the reality is that every musician is a budding entrepreneur in the music industry. Start treating your business like a brand and focus on crafting a consistent brand identity. With consistent promotional material, graphics, and web design, you’ll be able to develop a look and style that your fans will come to know and love.
Not sure what your look should be? The right graphic designer can work with you to craft an aesthetic to fit with your music. Then, they’ll use their artistic prowess to translate this style into your new look.
6. Look More Professional
With so many aspiring musicians trying to gain fame on Soundcloud, Instagram, YouTube, and other places, having a professional look will take you places that self-made graphics won’t. If you want your musical career to take off, it’s time to start treating yourself like a small business. By investing in professional graphic design work, you’ll show fans, record companies, producers, and other music industry bigwigs that you’re a career musician.
Don’t feel like you have to do everything yourself. Hire a professional graphic designer to help you create the higher-quality designs for all your music business-related needs
